Artex? It’s not what you think.
Remember when Artex was that knobbly textured stuff on every student bedsit ceiling? Not any more. These days, it’s the brand name of the construction products arm of the massive Saint-Gobain Group. The challenge they set us was to help redefine their clarity of purpose, and then communicate this in a way that would engage and inspire every member of their team. Not easy; but looking very closely at their name, we saw the makings of an elegant words-based solution. And from that point on, all the pieces needed to construct a powerful and coherent internal communications campaign started to fall into place…
