Selling comedy? It’s no laughing matter.
So how do you sell comedy? Easy: you show wacky and zany images of people laughing their heads off, rolling in the aisles, splitting their sides – except that would be incredibly boring, because it’s exactly what you’d expect, isn’t it? So how about turning it round, and showing people in need of a good laugh? Hmm, it’s a crazy idea, but it might just work…
