A good way to help the homeless? We’ll spell it out.
Virgin Unite, in collaboration with the Oasis Youth Services Network, approached us to create a campaign to help tackle the problem of youth homelessness in Sydney. It’s often the small things that make a difference betweena house and a home. So our campaign focused on encouraging Virgin staff to donate unwanted household items for newly housed youngsters. We think we spelled out the call to action nice and clearly.