Virgin Unite Give Campaign

A good way to help the homeless? We’ll spell it out.

Virgin Unite, in collaboration with the Oasis Youth Services Network, approached us to create a campaign to help tackle the problem of youth homelessness in Sydney. It’s often the small things that make a difference betweena house and a home. So our campaign focused on encouraging Virgin staff to donate unwanted household items for newly housed youngsters. We think we spelled out the call to action nice and clearly.

What we did

Brand campaign
Brand communications

Date

June 22, 2017